An expert panel on how Marketing and Commercial can collaborate to deliver better results for cultural enterprises.
Many cultural organisations and venues still need to improve how different parts of the organisations understand each other and work together. When collaboration happens well, stories from all teams can be harnessed by Marketing to bring both commercial benefits and progress on overall purpose and mission. This episode's expert panel explains how to break down silos and do collaboration well - especially between Marketing and Commercial.
Expert Panel:
Caroline Reid, Director of Commercial Enterprises, National Trust for Scotland
Lucy Paul, Marketing Executive, National Trust for Scotland
Abbigail Ollive, Visitor Attraction Director, Castle Howard
Frankie Wakefield, Deputy Head of Marketing, Shakespeare's Globe
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